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Conquer Exercise
Did you see the news last week ( https://www.npr.org/2026/01/12/nx-s1-5667599/exercise-is-as-effective-as-medication-in-treating-depression-study-finds ) highlighting research showing that exercise can be as effective at treating depression as medication? Great news if you’re already on a January health kick. But what if exercise is something you struggle to make time for, or simply don’t enjoy? Here are two stories from my coaching work that I hope take some of the pressure
joeruddock
Feb 22 min read


Excitement Triggers💥
When are you truly at your best? Usually, it's when you're engaged and excited by the task in front you, right? But what about when you're in a funk, the task doesn't appeal and you just can't get going, how can you trigger excitement then? A client recently came to me wanting to explore just this. Thankfully, excitement is something I'm pretty good at, so together we explored the following strategies: 🗣️Change your self-talk: Instead of thinking "I am so unmotivated"; cons
joeruddock
Jan 272 min read


Public speaking is easy…
…when you connect your values and passion to what you’re talking about. But for most people (myself included), public speaking is not easy. It can be overwhelming, uncomfortable, even panic-inducing — especially when you’re being asked to speak on something that doesn’t reflect who you are. But it can get easier. A lot easier. Recently, I’ve been working with a client who finds public speaking incredibly overwhelming yet has to do it regularly in her role. For her, going “off
joeruddock
Nov 28, 20252 min read


We need to talk about ambition in coaching...
Too often coaching is framed as "nice", "useful" or "helpful". Is that enough to justify our work? It's not for me. What coaching really is in my eyes, and what it should be, is absolutely essential for those who access it. It is vital, life-changing work. Don't believe me? What's the cost of years of anxiety, overwhelm, stress and unhappiness on the human body? How does it feel to be trapped in a career you hate? What's it like to live a life wearing a mask, unable to sh
joeruddock
Aug 20, 20251 min read


The number one thing I've learnt from coaching athletes...
First of all, that whilst their feats might seem superhuman, they themselves are very much flesh and blood like the rest of us. So it's not that. Have you considered how many mistakes an elite sportsperson makes? In their training, diet, matches, recovery, time-management... It can be as simple as a misplaced pass, taking the wrong medication or a misjudged comment. Not only that, but the potential cost of these mistakes? Deselection, funding, relationships, status, the re
joeruddock
Aug 20, 20252 min read


The tyranny of 'should'
Should is the worst word in English and why you should drop it! Have you ever thought about what terrible word "should" is? Seriously, it's awful. Think about all the times you heard it internally or externally in the last 24 hours. Did they do anything for you? Anything at all, apart from adding pressure, stress and unhappiness? "You should do this" "I should be earning more money" "You should get fit" "I should be a better partner/brother/sister/mother..." It’s so heavy
joeruddock
Aug 20, 20252 min read
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