We need to talk about ambition in coaching...

Too often coaching is framed as "nice", "useful" or "helpful". Is that enough to justify our work? It's not for me. 

What coaching really is in my eyes, and what it should be, is absolutely essential for those who access it. It is vital, life-changing work. 

Don't believe me? What's the cost of years of anxiety, overwhelm, stress and unhappiness on the human body? 

How does it feel to be trapped in a career you hate? 

What's it like to live a life wearing a mask, unable to show your true self?

How does it feel to live without hope, options or belief that change is possible? 

Coaching works to transform all of those things. That's not "nice"; that for me, is essential. 

I love the space that coaching provides - to speak and to be heard. That can be transformative, but it's not enough. I pride myself on the warm, non-judgemental space that I provide in sessions, but it's the starting point, not the finish line. 

The coaching space is instead, ambitious, it is trying to change lives, sometimes gradually, and sometimes transformation happens in a single session or moment. 

The most recent International Coaching Federation (ICF) statistics show coaching delivers a return on investment (ROI) equivalent to 7x the initial investment. 7 times! 

My mission as a coach is simple: to help people move from surviving to thriving - not through “nice” conversations, but through ambitious, challenging, life-changing ones.